Many in the adoption community contacted the company and asked for the commercial to be removed. One adult adoptee received this in response from the company:
"While we certainly did not mean to offend anyone with our commercial, we of course understand what a sensitive, and sometimes painful, issue adoption can be. We have decided to... stop running the "Adoption" commercial because if we've offended one customer that's too many.When word reached social media sites that the commercial had been removed, some commenters accused adoptees of being "too sensitive." In reality, this portrayal of adoption was offensive and needed to be removed. It was a stereotype, and not worth laughing about. Children being rescued, images of wealth, and a couple on a shopping spree. This is not the story of adoption, a stereotype, that needs to be told over and over again.